The number one digital marketing tool of your business is your website. That’s why it’s important not to skimp on its creation. If you aren’t an expert in web design or don’t have one on your startup team, it’s probably best to consider hiring a professional website design company to develop your site for you. A poorly designed website can cause visitors to turn away, leading to lost revenue. Here are some common website design mistakes to avoid.
Lack of Clear Value Proposition
Your value proposition is what sets you apart, tells customers what it is you have to offer and why they should choose your company. If your website doesn’t clearly and obviously direct visitors to that value proposition immediately, they will move on. Therefore, your value proposition has to be specific, and it must be clear.
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Not Designed for Mobile
More and more people are using their mobile devices to surf the web these days. In fact, many people use their phone or tablet exclusively. So there’s no excuse for having a website that is not mobile-friendly. Doing so alienates a huge portion of your potential customers and clients. They won’t stick around and see what you have to offer if they can’t navigate your site easily on whatever device they happen to be using. Be sure your designer chooses a responsive when design when setting up your company’s internet presence.
Poor Color Choice
Believe it or not, color matters a great deal when it comes to customer engagement. You don’t want your designer to simply choose a color scheme that they think looks nice. There’s a strategy to choosing colors for your site. Go with colors that complement your brand and create the mood or feeling you want to convey. Another tidbit regarding color choice involves using an action color for the things that deserve attention such as a mailing list sign up button or login icon. These small details make a big difference.
Outdated Design Tools
Using outdated design tools like image sliders automatically turn customers off. Such old-school tools can also be distracting and take away from your value proposition. You don’t want anything on your site that makes visitors think they’re being sold to or that confuses them. So stay away from outdated bells and whistles. You don’t need them, and your website visitors don’t like them. They only slow your site down, and they don’t often convert well.
Keep these things in mind when hiring a web designer to build your company’s site. Do your research, get references and use these points to guide your questions, and you’ll have a professional website that serves your business needs the way it should.